We deployed eye-catching tricycle advertisements through major markets in Mushin, Surulere, and Oshodi, targeting areas with high culinary ingredient traffic and food-conscious shoppers for Hot Peppe Powder's market entry. Customers began requesting the product by name as retailers reported increased inquiries they directly attributed to consistent tricycle advertising presence. The campaign successfully established Hot Peppe Powder as a recognized premium pepper brand among discerning Lagos home cooks.